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Strategic Alliance with The International Master Bike Builder Association And Thunder Roads Ohio Magazine

Cleveland, Ohio (July 11, 2014)  The Summit Racing Equipment I-X Piston Powered Auto-Rama Presented by RAD AIR Complete Car Care and Tire Centers announced today its strategic alliance with the International Master Bike Builders Association and Thunder Roads Ohio Magazine. The alliance will bring the IMBBA and their judges to the I-X Piston Powered Auto-Rama to judge all the motorcycles in 12 classes along with the Duck Award, Best in Show and Pro Builders class of bikes. Thunder Roads Magazine will host the Thunder Zone at the show and will collect ballots from show-goers for the “People’s Choice” award. The IMBBA will also be inviting Bike Builders from throughout the country to attend the show.

Participants can register their motorcycles for $50 on-line, at Summit Racing Equipment in Tallmadge and at RAD AIR Complete Car Care and Tire Centers.

“We are always looking for innovations that can be driven through marketing channels that make the show bigger and better for everyone,” said Show Manager Steve Legerski. “The IMBBA and Thunder Roads Magazine provide those two elements to our overall equation designed to add more horsepower to the show with more cash awards while preserving the history of the show with the $1,500 Duck Award.”

“It is with great pride that the IMBBA has been selected to judge this show. Working within this strategic alliance with the I-X Piston Powered Auto-Rama and Thunder Roads Ohio, the IMBBA will seek out the most talented bike builders and enthusiasts throughout the country and reward them for their passion,” said IMBBA Founder and President Jeff Starke. “All of the IMBBA judges strictly adhere to a straight-forward set of published guidelines used to award points and all IMBBA judges go through a training apprenticeship, judging bikes alongside founding president and chief judge, Jeff Starke. The judges use trade standards to award points that define the bike’s Fit, Form, Function & Safety.”

“Thunder Roads Ohio is excited to present our Thunder Zone as part of the 2015 I-X Piston Powered Auto-Rama.  Working with the International Master Bike Builders Association, we look to further expand the motorcycle component of this already world class show.  As a compliment to the IMBBA Judged Classes, Thunder Roads Ohio will coordinate voting for the People’s Choice Award amongst motorcycle enthusiasts attending the show,” said Thunder Roads Publisher Derek Smith. “While the technical aspects of the Judged Classes are critical to an objective consideration of each entry and allow unprecedented professional recognition for builders; the People’s Choice Award represents the emotional and popular vote of the enthusiasts which drive our industry. Both aspects are essential for a builder's long-term success and are well represented within the show.”

About the IMBBA:
The IMBBA was founded in 2005 by well-known custom bike builder, Jeff Starke, who had also worked as chief technical advisor and lead judge for the World Famous Rat’s Hole Chopper Show until the show’s owner, “Big Daddy Rat” Karl Smith died during Daytona Bike Week 2002. The IMBBA currently has certified members in 10 countries and a growing number of IMBBA judges capable of judging bike shows around the world, using the standardized point system. Member-representatives have been helping to spread the IMBBA story since 2005, and continue to help other tradesmen become certified. The IMBBA point system is aimed at globally strengthening the industry by rewarding performance and accomplishment, and ultimately by rewarding charitable giving within the industry.  

About Thunder Roads Magazine:
Thunder Roads Ohio is the nation’s largest regional motorcycle magazine – reaching over 300,000 motorcycle enthusiasts each month through its print and digital editions.  It covers virtually all aspects of the motorcycle industry – including American V-twin, metric, racing, motocross, and vintage.  TRO was recently recognized as the 2013 Publisher of the Year, by the Thunder Roads Network which includes over 20 editions coast to coast.  For more information visit ThunderRoadsOhio.com or visit their Facebook page at www.facebook.com/thunderroadsohio

About the I-X Piston Powered Auto-Rama:
The Summit Racing Equipment I-X Piston Powered Auto-Rama Presented by RAD AIR Complete Car Care and Tire Centers is the largest indoor showcase of custom cars, trucks, antique construction equipment, motorcycles, tractors, planes, military equipment, and more of its kind in the world filling more than one million square feet of space with over 1,000 vehicles at the I-X Center in Cleveland, Ohio. For more information please call 216-265-7223 (RACE), or visit www.ixpistonpoweredautorama.com.   

About the I-X Center:
The International Exposition Center (I-X Center) in Cleveland, Ohio is one of the nation’s premier exhibition facilities. It is the 9th largest convention center in the United States, comprised of 2.2 million sq. ft., including more than one million sq. ft. of flexible presentation space.  I-X Center is conveniently located adjacent to Cleveland Hopkins International Airport, just 15 minutes southwest of downtown, with nearby hotels and secure on-site parking for more than 10,000 vehicles. With a unique ‘one-stop sourcing’ model for all production services, the I-X Center has hosted more than 1,500 events attracting 50 million visitors during the past 30 years. For more information or visit www.ixcenter.com.